top of page
Search

Why Companies Should Assess Effectiveness of Their IP Strategy

Updated: Apr 9

Writing metaphorically about proactive measures in the field of fire safety, Benjamin Franklin penned these words in 1735: "An ounce of prevention is worth a pound of cure.”


In the intervening nearly 300 years, the wisdom of these words has been applied to innumerable fields and contexts.


The field of corporate intellectual property is no exception.


Indeed, companies that take a reactive approach to IP strategy and execution, operations and strategic planning, collaboration, and leadership development face a host of potential headwinds. They may:


  • overlook significant competitive and transactional risks;

  • miss opportunities to fully exploit the value of IP;

  • operate inefficiently and at unnecessarily high expense; and

  • fail to tap into the full potential of their IP workforce.


I've often written about these dangers, such as in my article titled "Is Your Corporate IP Department a Trick or a Treat? Beware of Spooky Costume Choices." In that article, I pinpointed possible deficiencies in IP programs and IP departments. I then encouraged corporate executives and brave IP leaders to shine a light on the status quo as a vehicle for constructive change.


Comprehensive IP Health and Stewardship Assessments Are the First Step


A robust, comprehensive IP assessment or IP audit performed by an independent expert can help you get a handle on what's working, what's not, and everything in between.


Such an assessment typically is multifaceted, examining (1) business impacts of your IP strategy and its overall alignment with business imperatives, (2) operational effectiveness of your strategy, and (3) effectiveness of your IP leaders and other IP personnel.

It can help you chart a course for elevating performance and impacts of your IP program and those charged with administering it. It can drive significant, sustained change.



Our IP Health and Stewardship Assessments


Quartal IP leads robust IP health and stewardship assessments to give companies new clarity and help them define specific avenues for strengthening their IP program.

​

  • Our collaborative framework gathers and analyzes feedback from your team and stakeholders on pertinent aspects of your current strategies and their execution, related to IP protection and risk mitigation (including patents, trademarks, trade secrets, and copyrights), IP operations, and talent and leadership development.

  • We conduct sessions with you to explore areas in need of improvement and prepare an action plan.

  • We then help guide your implementation of designated action items, assess their ongoing effectiveness, and serve as a resource going forwar​d.


Please contact us if you would like to discuss how we can help you strengthen your corporate IP program.


bottom of page